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JEDDAH: Saudi design companies are increasingly creating products inspired by the Kingdom’s history, heritage and traditions.

One is Samuda which aims to promote local art by designing unique gifts and souvenirs using the country’s largely undiscovered gems.

The brand is named after a village in Al-Qassim province that has a spectacular landscape carpeted with lavender.

Saudi jewelry brand, Charmaleena, has pieces that also reflect the local culture, Islamic architecture, the emblem of Saudi Arabia, and the Two Holy Mosques. (supplied)

“It’s a remote area, but in the spring it turns into a completely purple landscape of lavender flowers,” a member of the Samuda design team told Arab News. “This area is also famous for white camels, it is also a place where campers come to enjoy the view, which is captured in the very first pieces of Samuda’s designs.”

The brand, founded in 2020, has also incorporated other Saudi landscapes and heritage items into its products, including the rock formations of AlUla, the Arabic art of Al-Qatt Al-Asiri, the historic Diriyah and the ancient architectural wonders of Rijal Alma.

The rose fields of Taif, the marine life and coral reefs of the Red Sea, the beauty of the Arabian leopard, Saudi coffee and the ancient doors from the Hijaz are also used for inspiration.

Another local brand, Desert Design, aims to promote the beauty of craftsmanship in Saudi Arabia through its home interior pieces. (supplied)

Samuda’s products include ties, shorts, ponchos, caps, scarves, garlands, wooden boxes and trays, playing cards and puzzles. Prices start at SR150 ($40) and the most expensive is SR25,000 ($6,649). Throws made from 100 percent pure cashmere are among the highest priced items.

All products are designed in Saudi Arabia and manufactured in Europe.

Saudi jewelry brand, Charmaleena, has pieces that also reflect the local culture, Islamic architecture, the emblem of Saudi Arabia, and the two holy mosques.

HIGHLIGHTS

• Samuda’s products include ties, shorts, ponchos, caps, scarves, throws, wooden boxes and trays, playing cards and puzzles.

• Charmaleena has launched over 20 collections consisting of many multi-functional pieces.

• Desert Design products are 90 percent handmade, including carpets, doors, sofas, engraved tables and cushions.

The Jeddah-based brand was co-founded by two Saudi sisters, Leena and Hala El-Khereiji, designer and creative director, and director, respectively.

“All of our collections tell a story, and each piece in a collection continues to write and develop that story. Our pieces are handcrafted and designed with the intention of showing a woman her individuality and self-affirmation. Our jewelery evokes a sense of distinction and beauty in a woman,” said Leena.

The company has launched more than 20 collections that include many multi-functional pieces.

The Salam collection offers two of the brand’s most iconic necklaces inspired by the holy mosques in Mecca and Medina.

The necklace inspired by Mecca features a small black cube representing the Kaaba in black onyx and 18 carat gold, and seven moving diamonds; and the second necklace features the green dome representing the Prophet’s Mosque in Medina in green aventurine, white onyx, 18 carat gold and diamonds.

In 2012 Charmaleena won the Young Creative Entrepreneur in the Kingdom Award from the British Council.

In 2014, the brand was honored by Forbes Middle East for being one of the top 100 creative entrepreneurs shaping the future of Saudi Arabia.

Another local brand, Desert Design, offers products and services with a Saudi touch.

Based in Alkhobar, it was founded by Qamar and Farid Bukhari in 1990 to promote the beauty of craftsmanship in Saudi Arabia through its home interior pieces that are 90 percent handmade, including carpets, doors, sofas, engraved tables and cushions.

The owners said: “The aspect of our own Saudi heritage built and redesigned in such a way that the piece of furniture enhances an art object. The brand is a way to revive the forgotten arts by encouraging artisans to continue producing such arts so that people can appreciate the uniqueness of such furniture.”

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