Samsung invests more than $35 million in Latam-focused metaverse ventures – Metaverse Bitcoin News
Samsung, the Korean electronics behemoth, has announced that it is currently investing more than $35 million in metaverse initiatives for its Latam audience. The aim behind the move is to help attract and connect with younger audiences as part of the brand’s digital push and growth marketing strategy.
Metaverse Push in Samsung’s Latam language
Many companies have started placing their products and brands in the metaverse, considering it an important part of their marketing strategy. Samsung, one of the world’s largest electronics companies, recently announced that it has invested more than $35 million in metaverse initiatives aimed at its Latam customers.
one article Published on December 20, Anita Caerols, director of marketing and corporate citizenship at Samsung Electronics Chile, explains the motivations behind this virtual reality push for the company. He said:
At Samsung, we believe that the metaverse is a concrete commitment to connect with young consumers. That’s why we’re investing more than $35 million in initiatives across Latham.
In addition, Caerols believes that fully immersive platforms are part of the future of marketing and are a natural extension of the current metaverse of social media platforms for digital natives, making it a sensitive area for Samsung to explore.
A young audience in the scope
Samsung’s focus and investment in the metaverse is justified by the company’s marketing vision. About this, Caerols explained:
If a business needs to speak and engage with a young audience, prospect current and future potential consumers, and connect with new influencers, it’s important to be in the metaverse now.
It is Gen Z and Gen Alpha, the audience more used to these platforms, which Samsung wants to attract to its offer and products. According to Linkedin research, there are currently 400 million monthly users on metaverse platforms, 51% of whom are 13 years old or younger.
Samsung’s interest in the virtual world is not new, and the company has already taken various steps to be a part of some metaverse platforms.
Company in October has been activated The “Sam’s House” experience in Decentraland allows users to virtually interact with the company’s products.
Samsung in July has been activated Another metaverse experience on Roblox called “Space Tycoon” that allows users to become part of a space station where they can build Samsung products from raw materials.
What do you think of Samsung’s investments in Latam metaverse initiatives? Let us know in the comment section below.
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