iPhone 15 Pro Leaks, Stunning Apple Watch Upgrade, Apple’s Budget AirPods

Updated January 15, article originally posted Friday January 13.

Looking back at another week of news and headlines from Cupertino, this week’s Apple Loop features the massive iPhone 15 upgrade, the pricey iPhone 15 Pro, the cheaper AirPods Lite, Apple’s display ambitions, the mixed reality headset really coming this year, Mac Pro disappointment and Apple’s entertainment success.

Apple Loop is here to remind you of some of the many discussions around Apple over the past seven days (and you can read my weekly roundup of Android news here on Forbes).

Apple takes control of your display

Apple will use the Apple Watch Ultra and other high-end wearables to introduce its own microLED screen designs, presumably with a view to using its own designs on larger screens in more popular products:

“The screens upgrade the current OLED — organic light-emitting diode — standard to a technology called microLED, and Apple plans to eventually bring the screens to other devices, including the iPhone.”

Update: Sunday, January 15: Bloomberg’s Mark Gurman has provided more details on Apple’s plans to bring this new display technology into its product line. As expected, the smaller screens in the Apple Watch range, particularly the premium-level Apple Watch Ultra, will debut these brighter and more vibrant screens before rolling out across the rest of Apple’s portfolio:

“The screens will appear first in an update to the Apple Watch Ultra currently scheduled for late 2024. I expect they’ll make their way to iPhones a few years after that, and maybe iPads and Macs one day.”

(Bloomberg).

The iPhone 15’s massive camera upgrade

Apple is preparing for a major change in its approach to the iPhone camera; with the iPhone 15 family, the camera is upgraded to a 48-megapixel primary camera…up from the long-standing 12-megapixel:

“…this will be a three-ring sensor like its Pro predecessors, which is a big surprise considering the extra cost compared to the long-running 12-megapixel sensors Apple used. Pu also states that the iPhone 15 and iPhone 15 Plus models will move to USB-C, an upgrade initially thought to be for Pro only.”

(Forbes).

The Pricey iPhone 15 Pro

Those looking to upgrade to the iPhone 15 might have hoped that Apple would keep prices stable for another year, but margins seem tight. Get ready for prices – especially of the Pro models – to rise dramatically.

“…prolific leaker LeaksApplePro adds credence to last week’s claims that Apple will “aggressively” price iPhone 15 models. The big difference is that aggression was supposed to mean lower prices for the iPhone 15 and iPhone 15 Plus to turn around disappointing sales. Instead, LeaksApplePro says Apple will simply make the iPhone 15 Pro and iPhone 15 UItra more unobtainable.”

(Forbes).

Listening to AirPods Lite

Is Apple preparing a new AirPods product to launch for $99, rather than a year-old product marked down to $99? That’s an intriguing possibility put forward by analyst Ming-Chi Kuo. Forbes’ David Phelan looks at the potential:

“Given this predicted price, I think we should envision Apple introducing something fairly basic, though not necessarily as basic as the second-generation AirPods, which would obviously disappear when the budget version comes out. Newer technology is likely though the improved audio and other features introduced in the third generation AirPods would be absent I would also expect the design to match the current version of the second generation Kind of like the way the SE iPhones have adopted an earlier design and technology on the inside.”

(Forbes).

The headset is really coming this year for real

The latest details on Apple’s mixed reality headset – the game changer in this space if you read the runes correctly – will launch in the spring of this year – ahead of the Worldwide Developer Conference – before being released later in the year. commercially released the year. That should give developers time to come up with at least one good reason to buy the headset.

Apple has been rumored to be announcing its AR/VR headset in recent years, with 2023 looking to be the year it finally happens. [Bloomberg Analyst Mark] Gurman is already working with several high-profile developers on Apple experiences and apps for the new headset and the xrOS operating system. Apple’s first headset is expected to be a high-end and niche product, tailored for professionals and developers before launching a more consumer-friendly headset in the coming years.”

(MacRumors).

Disappointing Mac Pro design

While we wait for the first Apple Silicon Mac Pro (that would be the Mac Pro that Apple said would be here by the end of 2022), the office powerhouse’s design has leaked. Let’s say 2019 called and wants its box back.

Another disappointment is that the new Mac Pro looks identical to the 2019 model. It will also be missing one key feature of the Intel version: user-upgradable RAM. That’s because the memory is tied directly to the motherboard of the M2 Ultra Yet there are two SSD storage slots and [spaces] for graphics cards, media and network cards.”

(Mark Gurman via MacRumors).

And finally…

Apple continued to make waves in the entertainment industry in 2022 and is quick to point to its success stories. With 900 million subscriptions across all Apple Services, there are many eager consumers looking for content:

“When we started Apple TV+ a few years ago, we did it to tell stories that reflect our wider humanity. And whether it was CODA winning the Oscar for Best Picture or Ted Lasso winning back-to-back Emmys for Best Comedy, we have seen, in so many ways, the validation of this kind of storytelling and the strong desire for more of it.”

(Apple Newsroom).

Apple Loop brings you seven days worth of highlights every weekend here on Forbes. Don’t forget to follow me so you don’t miss any news in the future. You can read last week’s Apple Loop hereor this week’s edition of Loop’s sister column, Android Circuit, is also available on Forbes.

    .

Leave a Reply

Your email address will not be published. Required fields are marked *