Clear Channel Singapore launches Decentraland Metaverse.
Clear Channel Singapore launches Decentraland Metaverse.
By Rajiv Raghunath – January 16, 2023
With the rise of immersive technologies like VR/AR, the metaverse is becoming one of the most exciting frontiers for brands planning to stay ahead of the curve.
Clear Channel Singapore has announced a partnership with LandVault to bring its services to the Decentraland virtual world. Clear Channel Singapore is the first and exclusive partner in the region to launch OOH packages that will allow businesses to reach consumers in a new and potentially untapped market.
With the rise of immersive technologies like virtual reality and augmented reality, the metaverse is becoming one of the most exciting frontiers for brands planning to stay ahead of the curve. Clear Channel will have formats available in virtual public spaces within Decentraland, where they can create immersive experiences.
Areas within Decentraland Games include games such as ICE poker and Diamond Hands City, which are the busiest areas, accounting for more than 60 percent of all traffic. Visitors to these sites play games for two to three hours a day, with more than 60 percent of them being repeat visitors. Ad placements are all natively integrated with locations. It allows for both
brand ad spaces and teleporting visitors to advertisers’ URLs or through an e-commerce store to engage or transact. Available packages will allow brands to connect the virtual experience to the physical world with real-life assets.
LandVault is the biggest developer in the metaverse; With over 120 full-time builders and has completed over 200 construction projects for the world’s biggest brands including Mastercard, Standard Chartered and Heineken.
They are now integrated with top metaverse platforms such as DecentraLand and Somnium Space, and the inventory can cover more than 75% of the audience in several metaverse spaces.
“Partnering with LandVault has allowed us to bring the virtual world together with the physical world and the interaction between them. Just like how consumers do credit card transactions in physical stores, they can do the same with virtual wallets to pay for experiences or buy wearables in Decentraland.” Kelly Khoo, CEO, Clear Channel Singapore.
“We provide a first-mover advantage for brands looking to embark on the meta journey and gain early adopters.“he adds.
“We’ve always wanted to bring brand experiences to the metaverse with our In-Play technology, and thanks to our partnership with Clear Channel Singapore, we’re able to do just that. This partnership is exciting not only because it’s another step forward for brands to reach emerging audiences, but because it pushes the envelope of what’s possible in advertising,” said Samuel Huber, founder and CEO of LandVault.
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